I’ve got some news I’ve been waiting years to share. This April, I’ll be speaking at BrightonSEO. It’s the world’s biggest SEO conference, and it’s...

Most SEO tools are either over-engineered, too expensive or try too hard to be everything to everyone. I’ve always preferred small, focused tools that solve...

Nginx doesn’t get much airtime in SEO conversations, but when you understand how it works, it opens up a layer of control that most sites...

Sitemaps often get treated as an afterthought. One of those jobs that gets done at the start of a project, ticked off, and then ignored....

Shared hosting is where most websites begin life. It’s affordable, convenient, and comes with all the right checkboxes ticked on the packages comparision pages. But...

Hreflang tags look simple on the surface. They tell search engines which language and regional version of a page to show to users. That is...

Replatforming is a big step. A fresh start, faster site, better UX, and all the integrations and backend improvements that allegedly make life easier. It...

Expanding a website internationally seems like a natural next step for lots of businesses these days. More markets, more customers, more revenue. It’s an exciting...

Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...

Redirect mapping has always been one of those tedious but necessary parts of technical SEO. Whether it’s a site migration, a rebrand, or restructuring URLs,...