There is a big difference between understanding how search works in theory and having to deal with it in practice. For a long time I...

There is a shift happening in the Shopify ecosystem that feels similar to what we are seeing with LLMs and search. It is not obvious...

ERR_CACHE_MISS is usually described as a browser error, and in a narrow sense that is true. It is raised by the browser when it cannot...

If you have ever opened a browser, typed in a perfectly normal looking URL, and been hit with DNS_PROBE_FINISHED_NXDOMAIN, it usually feels abrupt and confusing....

Once an SEO, always an SEO. You start to see patterns everywhere, especially in how large automated systems operate. Automated takedown bots are a large...

Generative AI is now part of everyday work for a lot of people in digital roles. Developers use it for coding support, refactoring, and problem...

There are clear gaps in the way our industry measures visibility in the age of LLMs and soon AI agents. Traditional SEO metrics were built...

Like most within the circles I run in, I have spent a fair chunk (no pun intended) of time this year looking more closely at...

Everyone in the industry can feel the shift. AI mode, AI Overviews, the new chat interface and the growing sense that classic blue link behaviour...

Over the past several months, I have been tracking how often ChatGPT cites my site, how often it sends traffic and how those two numbers...