- June 23, 2025
llms.txt: AI-First Optimisation or a SEO Distraction?
There’s a growing discussion in SEO and AI circles about a small but potentially important text file: llms.txt. On the surface, it looks familiar. Like...

There’s a growing discussion in SEO and AI circles about a small but potentially important text file: llms.txt. On the surface, it looks familiar. Like...
Join us for the next TechSEO North webinar as we dig into the technical side of digital PR. 📅 Thursday 17th July, 4pm (UK time) We’re...
Last week in Leeds (Thursday 5th June 2025), I had the privilege of speaking at the second in-person TechSEO North event. And I don’t use...
Had a blast at Manchester DM on Thursday night (1st May 2025). A proper room full of smart marketers, great energy, and some sharp questions...
You see HTTP status codes every day in logs, audits, tools and error messages, but most people never stop to ask where they came from...
Yesterday I wrapped up my very first talk at BrightonSEO 2025. It was warm enough that I delivered it in a t-shirt and shorts. In...
I’ve got some news I’ve been waiting years to share. This April, I’ll be speaking at BrightonSEO. It’s the world’s biggest SEO conference, and it’s...
Most SEO tools are either over-engineered, too expensive or try too hard to be everything to everyone. I’ve always preferred small, focused tools that solve...
Shared hosting is where most websites begin life. It’s affordable, convenient, and comes with all the right checkboxes ticked on the packages comparision pages. But...
Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...