Tracking parameters get plenty of attention in technical SEO, but usually around crawling, duplication, canonicals and attribution. What gets discussed far less is what happens...

ERR_CACHE_MISS is usually described as a browser error, and in a narrow sense that is true. It is raised by the browser when it cannot...

If you have ever opened a browser, typed in a perfectly normal looking URL, and been hit with DNS_PROBE_FINISHED_NXDOMAIN, it usually feels abrupt and confusing....

For around six months I have been tracking LLM bot behaviour and their user-agents across my own sites and across other projects. Patterns are changing...

Every so often, you make a change to your own site that reminds you how important the basics are. Recently, I moved my personal website...

I asked this recently on LinkedIn and got silence. So let’s dig into it properly here. The question is simple: do LLMs and AI assistants...

If you’ve ever tried crawling a Shopify site at scale, you’ll know how quickly those dreaded 429 Too Many Requests errors can derail your audit....

Google’s Natural Language API is seriously underrated in SEO. It gives you insight into how Google might interpret a piece of content beyond just keywords,...

Technical SEO sounds complicated from the outside. And to be fair, sometimes it is. But you don’t need to be an expert to notice when...

I’ve been thinking about Model Context Protocol (MCP) and what it could mean for technical SEO monitoring and support. What is a MCP Server in...