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Technical SEO
  • February 14, 2025

Embeddings – Unlocking Smarter Search Optimisation

Search Engine Optimisation (SEO) has always been about understanding how search engines interpret and rank content. As Google’s algorithms become more sophisticated, leveraging Natural Language...

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Technical SEO
  • February 13, 2025

Using Cosine Similarity to Find Cannibalisation Before Google Does

If you’ve been in SEO for a while, you’ll know that keyword cannibalisation is one of those annoying issues that can quietly wreck your rankings....

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Technical SEO
  • February 12, 2025

LCP Subparts – We’re Finally Getting a Breakdown of What Is Slowing Things Down

Largest Contentful Paint has always been one of the hardest Core Web Vitals to diagnose and fix. It is a chained metric, meaning multiple factors...

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Technical SEO
  • February 9, 2025

Fixing Core Web Vitals is Like Running a Restaurant – Here’s Why

I’ve been in SEO long enough to see businesses panic every time Google changes the rules. When Core Web Vitals were introduced, it was the...

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Technical SEO
  • February 8, 2025

DataForSEO: A Cost-Effective API for SEO Insights

I recently signed up for DataForSEO because I needed an SEO insights API that was affordable, flexible, and fit my workflow. For what I wanted,...

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