Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...

Search engines are getting smarter, but they still rely on structured data to understand businesses properly. That is where schema markup comes in. If you...

Technical SEO is more than just fixing errors and improving page speed. It is about scaling. A website that works well today might not hold...

Local SEO advice often comes with the same checklist. Sort out your Google Business Profile, get local backlinks, and build citations. The problem is too...