Sitemaps often get treated as an afterthought. One of those jobs that gets done at the start of a project, ticked off, and then ignored....

Launching a site with 100,000+ URLs is a reality check. Just because the pages exist, it does not mean Google will rush to index them....

XML sitemaps should be one of the easiest wins in technical SEO, but too often I see them working against a site rather than helping...