Cookie Consent by Free Privacy Policy Generator Diary of an SEO - Chris Lever

Manchester DM: Facets, Crawl Waste and a Cracking Night

Had a blast at Manchester DM on Thursday night (1st May 2025). A proper room full of smart marketers, great energy, and some sharp questions...

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Understanding HTTP Status Codes

You see HTTP status codes every day in logs, audits, tools and error messages, but most people never stop to ask where they came from...

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Exploring MCP Servers for Technical SEO Monitoring

I’ve been thinking about Model Context Protocol (MCP) and what it could mean for technical SEO monitoring and support. What is a MCP Server in...

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AI overviews and the shift in search – what matters for SEO

Search is changing, and not quietly. Google’s AI overviews are now mostly rolled out across core search results in the USA and UK. They’ve said...

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Edge SEO strategies from my BrightonSEO talk

At BrightonSEO this year, I shared a talk titled Unlocking SEO Wins Using Cloudflare Workers, no devs required. The session focused on how to use...

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Unlocking SEO wins without Devs – My BrightonSEO 2025 talk recap

Yesterday I wrapped up my very first talk at BrightonSEO 2025. It was warm enough that I delivered it in a t-shirt and shorts. In...

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What Is Crawl Budget and why should you care?

Crawl budget is the amount of attention search engines are willing to give your site. It’s a combination of how many pages they want to...

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I’m speaking at BrightonSEO 2025

I’ve got some news I’ve been waiting years to share. This April, I’ll be speaking at BrightonSEO. It’s the world’s biggest SEO conference, and it’s...

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SEO Tools that I have built and actually use

Most SEO tools are either over-engineered, too expensive or try too hard to be everything to everyone. I’ve always preferred small, focused tools that solve...

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Quiet SEO Wins at Server-level with Nginx

Nginx doesn’t get much airtime in SEO conversations, but when you understand how it works, it opens up a layer of control that most sites...

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