Had a blast at Manchester DM on Thursday night (1st May 2025). A proper room full of smart marketers, great energy, and some sharp questions...

You see HTTP status codes every day in logs, audits, tools and error messages, but most people never stop to ask where they came from...

I’ve been thinking about Model Context Protocol (MCP) and what it could mean for technical SEO monitoring and support. What is a MCP Server in...

Search is changing, and not quietly. Google’s AI overviews are now mostly rolled out across core search results in the USA and UK. They’ve said...

At BrightonSEO this year, I shared a talk titled Unlocking SEO Wins Using Cloudflare Workers, no devs required. The session focused on how to use...

Yesterday I wrapped up my very first talk at BrightonSEO 2025. It was warm enough that I delivered it in a t-shirt and shorts. In...

Crawl budget is the amount of attention search engines are willing to give your site. It’s a combination of how many pages they want to...

I’ve got some news I’ve been waiting years to share. This April, I’ll be speaking at BrightonSEO. It’s the world’s biggest SEO conference, and it’s...

Most SEO tools are either over-engineered, too expensive or try too hard to be everything to everyone. I’ve always preferred small, focused tools that solve...

Nginx doesn’t get much airtime in SEO conversations, but when you understand how it works, it opens up a layer of control that most sites...