Hreflang tags look simple on the surface. They tell search engines which language and regional version of a page to show to users. That is...

Replatforming is a big step. A fresh start, faster site, better UX, and all the integrations and backend improvements that allegedly make life easier. It...

Expanding a website internationally seems like a natural next step for lots of businesses these days. More markets, more customers, more revenue. It’s an exciting...

Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...

Redirect mapping has always been one of those tedious but necessary parts of technical SEO. Whether it’s a site migration, a rebrand, or restructuring URLs,...

I’ve spent pently of time working with structured data implementations, and recently (in the last 12 months) one thing that keeps coming up is the...

For a long time, I charged £35 per hour for my freelance SEO work. It felt like a fair compromise. I have a full-time role,...

SEO is not an easy career. It is not a quick way to make money and it is not something you can master overnight. It...

SEO gets thrown around a lot. Some people think it is just about getting to the top of Google, others assume it is all about...

I knew OpenAI was pay-as-you-go, but I did not expect them to take my credits away just because a year had passed. I had topped...