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Independent SEO Consultant

Chris Lever

Hi, I’m Chris Lever, a Manchester-based SEO Consultant with over 10 years of experience in digital marketing. I specialise in helping businesses unlock the full potential of their websites through technical SEO. By removing barriers that hold your site back, I ensure your website works better for your audience and supports your business goals.

Whether you're looking to improve website performance, enhance user experience, or recover from SEO setbacks, I’ll provide the technical expertise and tailored strategies you need to achieve meaningful results. Let’s work together to create a better online experience for your customers and deliver real value for your business.

It's me Mario
My website is currently undergoing reconstruction because, like many SEO consultants, I’m too busy optimising other brands' websites to focus on my own. Thank you for your patience while I give it the attention it deserves (eventually).

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My hourly rate is £70 (GBP) per hour, with flexible arrangements for longer-term commitments.

Technical SEO Services

Your website's performance isn't just about keywords – it's built on the technical foundation underneath. I specialise in uncovering and resolving the hidden technical issues that stop websites from reaching their full potential.

Whether it’s a sluggish site, crawl inefficiencies, or unclear signals to search engines, I solve the structural problems that hold you back. My work ensures your site is fast, clean, and built to scale – ready for Google and your users.

From migrations to audits and everything in between, my freelance technical SEO services are tailored, transparent, and built on real experience.

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Technical SEO consultant working on code

Expertise in Technical SEO

Technical SEO is about removing barriers that get in the way of a great user experience.

When your website loads quickly, works smoothly, and is easy to navigate, users are more likely to stay, engage, and trust your brand.

  • Technical SEO Services
  • Technical SEO Audits
  • International SEO
  • SEO Recovery
  • Page Speed Optimisation
  • CDN Optimisation
  • Website Migrations
  • Fixes & Implementation
  • Core Web Vitals
  • Uncover New Opportunities

Latest from the Technical SEO Blog Category


eCommerce SEO Consultancy

eCommerce SEO Services

Selling online means more than launching a few product pages. I help eCommerce brands build search strategies that scale with their catalogue and convert traffic into revenue.

From structuring your categories properly to tightening up crawl paths and indexation, I focus on the technical and strategic details that make online shops more visible and more profitable.

If you’re running on Shopify, Magento, WooCommerce or anything in between, I’ll help you uncover what’s holding you back and turn your site into something search engines can actually work with.

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International SEO Consultant

Common eCommerce SEO Mistakes

Plenty of online stores launch with the basics in place but no clear SEO strategy. That leads to bloated URLs, duplicate content, weak internal linking, and product pages that never see the light of day. If search engines can’t crawl and understand your shop properly, customers won’t find what you’re selling.

I make sure your store is structured cleanly, with the right pages indexed, search signals aligned, and no wasted crawl budget on filters or dead ends.

  • eCommerce SEO Audits
  • Category Structure & Facets
  • Shopify, WooCommerce & Magento
  • Product Page Optimisation
  • Crawl Budget Refinement
  • Pagination & Filtering Strategy
  • Indexation Control
  • eCommerce Migrations
  • Revenue-Focused Internal Linking
  • Platform-Specific SEO Support

Latest from the Blog Category


Let’s Talk About Your SEO Strategy

If you are serious about improving your search presence and want to see real results, let’s talk. I work with businesses across UK and Beyond to refine their SEO strategy, fix technical issues, and drive sustainable growth.

International SEO Services

Going global means more than translating your homepage. I help businesses build search strategies that connect with users in every region – not just linguistically, but structurally and culturally too.

From mapping hreflang across platforms to making sure the right version of your site shows up in the right market, my approach clears the clutter and gives international SEO the clarity it needs to work at scale.

If you’re already expanding or planning to, I’ll help make sure your visibility grows with you – cleanly, correctly, and without search engines getting confused along the way.

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International SEO Consultant

Common International SEO Mistakes

Many businesses expand globally without a clear SEO strategy, leading to duplicate content, incorrect indexing, and wasted opportunities. If search engines don’t understand your international pages, customers won’t find them.

I ensure your website is structured correctly, pages are indexed in the right regions, and local users see the most relevant content.

  • International SEO Strategy
  • Hreflang Implementation
  • Localised Content Optimisation
  • Multilingual SEO
  • International Keyword Research
  • URL Structure Optimisation
  • Market-Specific Search Strategy
  • Geo-Targeting Adjustments
  • International SEO Audits
  • Ongoing Performance Monitoring

Latest from the International SEO Blog Category


SEO Without the Agency Bloat

Working with me means direct access to over 14 years of hands-on SEO experience. From large-scale eCommerce campaigns to niche lead generation sites, I’ve delivered results across just about every sector. You’re not getting a junior, a pitch deck, or a bloated process — you’re working with one of the most experienced SEOs in the UK.

Deep Knowledge, Practical Focus

Technical SEO, content strategy, on-page, migrations, product SEO, digital PR, I’ve done them all. I don’t outsource or pad the hours. I bring a sharp, practical mindset shaped by real campaigns and client-side realities. If something’s broken or underperforming, I’ll find it and help you fix it properly.

Tool Access That Rivals the Big Agencies

I use the same high-end tools you’d find in top-tier agencies, from deep crawlers to link intelligence platforms. The difference is, you won’t be paying for middlemen. I put the insights straight to work, cutting through noise and surfacing what actually matters for performance.

Support That Moves at Your Speed

Need a quick audit? Launching a new section? Planning a full site migration? I scale to your workflow, not the other way round. Because I’m embedded in the work, I can deliver answers and direction fast, without waiting on account managers or internal sign-off.

Strategies That Fit Your Business

There’s no SEO template here. Everything we do is tailored to your goals, market, and team. I’ve worked with household names, startups, and businesses you’ve never heard of, all with different needs, different tech stacks, and different targets. That’s where freelance experience really makes the difference.

Work With an Independent SEO Consultant

If you're looking for honest, results-driven SEO without the agency fluff, you're in the right place. I help businesses across the UK and beyond fix technical issues, strengthen their strategy, and get more from search. No shortcuts — just proper SEO that works.

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Local SEO Services

Whether you're targeting a single town or multiple locations, being visible to your local audience is what drives real footfall, leads, and enquiries. I help businesses strengthen their search presence where it counts – close to home.

From improving location pages and optimising your Google Business Profile to fixing technical SEO issues that block visibility, I work with businesses across the UK to build local search strategies that convert.

If you’ve been pushed down the rankings or want to outperform nearby competitors, I’ll help you uncover what’s holding you back – and put it right.

Explore Local SEO Services
Local SEO Consultant UK

SEO Consultant Manchester

SEO isn’t just about rankings, it’s about removing the barriers that stop your website from performing.

When users can find what they need without friction, they stay longer, engage more, and trust your brand; leading to better business outcomes.

  • SEO Auditing
  • Content Optimisation
  • International Expansion
  • SEO Recovery
  • Site Performance
  • Automation & Workflows
  • AI Agent Building
  • Fixes & Implementation
  • Training Employees SEO
  • Uncover New Opportunities

Latest from the Local SEO Blog Category


SEO Consultancy UK & Global

Fixing What’s Holding Your Website Back

When your website isn’t performing as it should, I work with you and your team to identify the root causes. Whether it’s slow load times, technical errors, or search engines struggling to understand your content, we’ll pinpoint the issues and address them together to get your site back on track.

Making Your Website Work Smarter

A well-optimised website isn’t just good for rankings – it’s good for your users. By collaborating with developers, designers, and other stakeholders, I help improve your website’s speed, usability, and overall experience to create a platform that works better for everyone.

Ensuring Search Engines Understand Your Website

Search engines need clarity to rank your site effectively. I work with your team to make sure your site’s structure, content, and technical setup are optimised, ensuring search engines can easily find and index what matters most.

Supporting Your Website Through Changes

Redesigns, migrations, or platform changes can be challenging, but they don’t have to be. I collaborate closely with your team to ensure every step of the process is handled smoothly, protecting your traffic and rankings throughout.

Solutions That Fit Your Business

No two businesses or websites are the same, which is why I don’t offer one-size-fits-all solutions. By working together, we’ll develop strategies that align with your unique goals, challenges, and audience, delivering results that work for you.

Free SEO Tools I Actually Use

I don’t just talk about SEO, I build tools to make it easier. These are the same tools I use myself during audits, migrations, and day-to-day work. They’re simple, practical, and free for you to use as often as you need.

Technical SEO Tools

Below are some of the technical SEO tools that I created, use myself, and have freely made available for you to use. Each one was built to solve real-world problems I’ve faced during audits, migrations, and day-to-day SEO work. No fluff - just practical tools designed to make your life easier. Feel free to bookmark, share, and use them as often as you need.

Chris Lever SEO Consultant

About Me

I'm Chris Lever, a freelance SEO consultant with 14 years in digital marketing. Since spring 2011, I’ve worked across all kinds of websites, helping businesses of every shape and size improve their organic performance. From local startups to national brands, I’ve supported, led, collaborated and delivered across hundreds of SEO projects.

I've worked in every kind of SEO role going. From exec to manager to head of department. I’ve done content strategy, product optimisation, digital PR, link building, and asset campaigns. But my core focus has always been on search performance that matters. These days, I focus mainly on SEO strategy and technical SEO.

I’ve worked across all the major eCommerce platforms including Magento, Shopify, WooCommerce, OpenCart and PrestaShop. I also co-founded TechSEO North, a community for technical SEOs in the north of England. Whether it’s crawling, indexing, structure or scalability, this is the part of SEO I enjoy the most and where I bring the most value.

TechSEO North Manchester Feb 2025 TechSEO North Manchester Feb 2025