Redirect mapping has always been one of those tedious but necessary parts of technical SEO. Whether it’s a site migration, a rebrand, or restructuring URLs,...

I’ve spent pently of time working with structured data implementations, and recently (in the last 12 months) one thing that keeps coming up is the...

Launching a site with 100,000+ URLs is a reality check. Just because the pages exist, it does not mean Google will rush to index them....

XML sitemaps should be one of the easiest wins in technical SEO, but too often I see them working against a site rather than helping...

Technical SEO is more than just fixing errors and improving page speed. It is about scaling. A website that works well today might not hold...

At the end of January, I was on the SpaceBar Podcast with Pete Robertshaw to talk about technical SEO and how AI is changing search....

Search Engine Optimisation (SEO) has always been about understanding how search engines interpret and rank content. As Google’s algorithms become more sophisticated, leveraging Natural Language...

If you’ve been in SEO for a while, you’ll know that keyword cannibalisation is one of those annoying issues that can quietly wreck your rankings....

Largest Contentful Paint has always been one of the hardest Core Web Vitals to diagnose and fix. It is a chained metric, meaning multiple factors...

I’ve been in SEO long enough to see businesses panic every time Google changes the rules. When Core Web Vitals were introduced, it was the...