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Author: Author: Chris Lever

Technical SEO
  • February 20, 2025

Talking Technical SEO on the SpaceBar Podcast

At the end of January, I was on the SpaceBar Podcast with Pete Robertshaw to talk about technical SEO and how AI is changing search....

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Google
  • February 20, 2025

?gQT= Parameters popping up in Google Search Console

Lately, I’ve been spotting a new parameter creeping into Google Search Console reports. Different URLs, same content. That means impressions, clicks, and rankings get scattered...

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SEO Guides
  • February 15, 2025

How to Use Original Images for Link Building

Image by Pete Linforth from Pixabay Most businesses think of link building as writing guest posts, submitting to directories, or trying to get mentioned in...

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Local SEO
  • February 15, 2025

How to Build Local Links That Actually Help Your Business

Getting links from the right local sources can strengthen your search visibility, improve credibility, and bring in customers. But too many businesses either ignore local...

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Local SEO
  • February 14, 2025

Why Cheap Citation Building Won’t Fix Your Local SEO

Local SEO advice often comes with the same checklist. Sort out your Google Business Profile, get local backlinks, and build citations. The problem is too...

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Technical SEO
  • February 14, 2025

Embeddings – Unlocking Smarter Search Optimisation

Search Engine Optimisation (SEO) has always been about understanding how search engines interpret and rank content. As Google’s algorithms become more sophisticated, leveraging Natural Language...

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Technical SEO
  • February 13, 2025

Using Cosine Similarity to Find Cannibalisation Before Google Does

If you’ve been in SEO for a while, you’ll know that keyword cannibalisation is one of those annoying issues that can quietly wreck your rankings....

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Technical SEO
  • February 12, 2025

LCP Subparts – We’re Finally Getting a Breakdown of What Is Slowing Things Down

Largest Contentful Paint has always been one of the hardest Core Web Vitals to diagnose and fix. It is a chained metric, meaning multiple factors...

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General
  • February 9, 2025

Diary of an SEO: The Biggest Shift in Search We’ve Ever Seen

If there’s one universal truth in SEO, it’s that everything eventually changes. I’ve been in this industry long enough to weather countless shifts that forced...

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Technical SEO
  • February 9, 2025

Fixing Core Web Vitals is Like Running a Restaurant – Here’s Why

I’ve been in SEO long enough to see businesses panic every time Google changes the rules. When Core Web Vitals were introduced, it was the...

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