Chris Lever presents 13 tracks · 50 minutes
Crawl budgets. Rankings. Roadmaps. Broken links. Meetings that should never have existed. Thirteen original songs for everyone doing the real work behind the web.
Made on the Mac Studio.
Best played louder than your reporting dashboard.
Flagship track
The full record
Every track has its own artwork, story and full lyric sheet. Pick a sleeve, press play and follow the rabbit hole.
01
A heroic crawl through canonicals, redirect chains, robots.txt and the terrifying final boss: six megabytes of JavaScript.
Listen + lyrics
02
The sound of watching the perfect page sit one click beyond glory—and deciding it will not stay there.
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03
A cobalt rave transmission for Bing Webmaster Tools, instant indexing and the deeply satisfying ping of a URL being discovered.
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04
The technical SEO audit checklist forged into five minutes of riffs, shouted checks and one crushing Core Web Vitals breakdown.
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05
Selectors, proxies and clean data: a late-night web-scraping track for turning the open web into rows that make sense.
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06
A rain-soaked ghost story about broken links, vanished pages and the URLs that only seem to fail after everyone has gone home.
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07
Attribution gets a neon heartbreak song: every touchpoint forgotten, one final click taking all the credit.
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08
Black-hat shortcuts rocket upward—until the update lands, the links collapse and the rankings take everything down with them.
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09
A lean, sharp takedown of WordPress plugin bloat: fifty dependencies, five dashboards and a page that can barely move.
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10
Forecasts meet competitors, algorithm updates and a SERP that changes shape overnight. The plan is sound. The map is still burning.
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11
Client work waits while the slides multiply. A four-minute refusal to prepare admin for a meeting somebody else booked.
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12
Digital PR gets the rooftop singalong it deserves: brilliant stories, real coverage, ignored pitches—and one question about the link.
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13
Googlebot arrives hungry. Bring a clean site map, sensible status codes and exactly the right amount of beautifully controlled chaos.
Listen + lyricsA side project with main-stage energy
This is not background music with SEO words sprinkled over it. Every song began with the actual frustrations, small victories and glorious absurdities of doing search properly.
Start with the flagship“Because Technical SEO is never actually through.”— The Greatest Crawl in the World (Probably)
One album. Zero sensible genre boundaries.
