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Author: Author: Chris Lever

Technical SEO
  • March 24, 2025

What a XML Sitemap Index File Does?

Sitemaps often get treated as an afterthought. One of those jobs that gets done at the start of a project, ticked off, and then ignored....

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General
  • March 23, 2025

What Shared Hosting Providers Don’t Tell You About Limits

Shared hosting is where most websites begin life. It’s affordable, convenient, and comes with all the right checkboxes ticked on the packages comparision pages. But...

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International SEO
  • March 20, 2025

Hreflang Tags: What They Are, What They Do

Hreflang tags look simple on the surface. They tell search engines which language and regional version of a page to show to users. That is...

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International SEO
  • March 19, 2025

Replatforming? Make Sure International SEO Is in the Scope

Replatforming is a big step. A fresh start, faster site, better UX, and all the integrations and backend improvements that allegedly make life easier. It...

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International SEO
  • March 19, 2025

Expanding Into New International Markets – The SEO Challenges That You Should Know About!

Expanding a website internationally seems like a natural next step for lots of businesses these days. More markets, more customers, more revenue. It’s an exciting...

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General
  • March 7, 2025

AI Content Detection is a Farce but Businesses Still Panic

Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...

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Technical SEO
  • March 6, 2025

Exploring Embeddings for Redirect Mapping – A New Approach Worth Testing

Redirect mapping has always been one of those tedious but necessary parts of technical SEO. Whether it’s a site migration, a rebrand, or restructuring URLs,...

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Technical SEO
  • March 5, 2025

Nested Schema: Is It Worth the Effort?

I’ve spent pently of time working with structured data implementations, and recently (in the last 12 months) one thing that keeps coming up is the...

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General
  • March 3, 2025

Why I Increased My Freelance SEO Hourly Rate

For a long time, I charged £35 per hour for my freelance SEO work. It felt like a fair compromise. I have a full-time role,...

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General
  • March 2, 2025

Choosing SEO as a Career Path – What You Need to Know

SEO is not an easy career. It is not a quick way to make money and it is not something you can master overnight. It...

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