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Author: Author: Chris Lever

General
  • October 5, 2026

If you get traffic from Bing, It’s likely coming from Desktop

I’ve been looking into 30-day (September 2026) window of Bing search data alongside server logs to get a better idea of what a Bing visitor...

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General
  • October 3, 2026

Speaking at Athens SEO 2026, my first International SEO Conference

Back in May, I had the chance to speak at Athens SEO, which also happened to be my first time speaking at an international SEO...

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International SEO
  • October 3, 2026

Hreflang Pro: A faster way to audit Hreflang

Hreflang can look fine on the page and still be broken across the wider cluster. That is the problem Hreflang Pro is designed to solve....

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Technical SEO
  • October 3, 2026

When tracking parameters break your Magento cache

Tracking parameters get plenty of attention in technical SEO, but usually around crawling, duplication, canonicals and attribution. What gets discussed far less is what happens...

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AI & Agentic
  • August 23, 2026

Qwen3.8-27B on an M1 Max Mac Studio: My Own Benchmarks

I’ve spent a bit of time over the past week looking at Qwen3.8-27B reviews and benchmarks, partly because the benchmark claims around it are difficult...

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General
  • March 24, 2026

Building a Search Engine from scratch and what it actually teaches you

There is a big difference between understanding how search works in theory and having to deal with it in practice. For a long time I...

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AI & Agentic
  • March 23, 2026

How Vibe Coding is starting to reshape the Shopify App Ecosystem

There is a shift happening in the Shopify ecosystem that feels similar to what we are seeing with LLMs and search. It is not obvious...

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Technical SEO
  • January 30, 2026

ERR_CACHE_MISS What it means and why it happens

ERR_CACHE_MISS is usually described as a browser error, and in a narrow sense that is true. It is raised by the browser when it cannot...

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Technical SEO
  • January 30, 2026

DNS PROBE FINISHED NXDOMAIN the domain does not exist

If you have ever opened a browser, typed in a perfectly normal looking URL, and been hit with DNS_PROBE_FINISHED_NXDOMAIN, it usually feels abrupt and confusing....

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General
  • December 14, 2025

Automated takedown bots. Why they exist and how they work

Once an SEO, always an SEO. You start to see patterns everywhere, especially in how large automated systems operate. Automated takedown bots are a large...

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