Author: Author: Chris Lever

For years I have had the same question thrown at me: if we spend money on Google PPC, will it help our organic rankings? My...

A lot of people picture ChatGPT sending one simple query to a search provider and then building an answer from whatever comes back. It is...

For around six months I have been tracking LLM bot behaviour and their user-agents across my own sites and across other projects. Patterns are changing...

I moved several of my sites from shared hosting to my own cPanel VPS recently. Everything was running smoothly, the sites felt faster, and the...

Every so often, you make a change to your own site that reminds you how important the basics are. Recently, I moved my personal website...

AI is reshaping organic search at a pace most of us have never seen before. New formats, new behaviours, new layers of visibility. Every week...

TL;DR Search has changed. It is no longer about rankings or clicks but about whether systems understand and trust your information. The Confidence in Search...

I have been working quietly on something new and it is finally ready to share. It is called Stable Numbers. This idea has been in...

The rise of agentic commerce is one of the biggest shifts happening across digital marketing and eCommerce. AI agents are already discovering, comparing, and in...

A new wave is forming across retail, and this one is not about another channel or marketplace. It is about AI buying for people, quite...