Crawl budget is the amount of attention search engines are willing to give your site. It’s a combination of how many pages they want to...

I’ve got some news I’ve been waiting years to share. This April, I’ll be speaking at BrightonSEO. It’s the world’s biggest SEO conference, and it’s...

Nginx doesn’t get much airtime in SEO conversations, but when you understand how it works, it opens up a layer of control that most sites...

Sitemaps often get treated as an afterthought. One of those jobs that gets done at the start of a project, ticked off, and then ignored....

Redirect mapping has always been one of those tedious but necessary parts of technical SEO. Whether it’s a site migration, a rebrand, or restructuring URLs,...

I’ve spent pently of time working with structured data implementations, and recently (in the last 12 months) one thing that keeps coming up is the...

Launching a site with 100,000+ URLs is a reality check. Just because the pages exist, it does not mean Google will rush to index them....

XML sitemaps should be one of the easiest wins in technical SEO, but too often I see them working against a site rather than helping...

Technical SEO is more than just fixing errors and improving page speed. It is about scaling. A website that works well today might not hold...

At the end of January, I was on the SpaceBar Podcast with Pete Robertshaw to talk about technical SEO and how AI is changing search....