AI is reshaping organic search at a pace most of us have never seen before. New formats, new behaviours, new layers of visibility. Every week...

TL;DR Search has changed. It is no longer about rankings or clicks but about whether systems understand and trust your information. The Confidence in Search...

I have been working quietly on something new and it is finally ready to share. It is called Stable Numbers. This idea has been in...

The rise of agentic commerce is one of the biggest shifts happening across digital marketing and eCommerce. AI agents are already discovering, comparing, and in...

A new wave is forming across retail, and this one is not about another channel or marketplace. It is about AI buying for people, quite...

Last night I spoke at The Magento Smackdown in Manchester. My first time presenting at a developer event. I’m used to standing in front of...

I asked this recently on LinkedIn and got silence. So let’s dig into it properly here. The question is simple: do LLMs and AI assistants...

Backlinks still sit at the heart of SEO. That much we can all agree on. They remain one of the strongest signals in Google’s ranking...

If you’ve ever tried crawling a Shopify site at scale, you’ll know how quickly those dreaded 429 Too Many Requests errors can derail your audit....

Every now and again I take a break from the serious side of technical SEO and dive headfirst into side projects that are more about...