I’m taking a brief Christmas break from SEO. That does not mean switching my brain off. It just means not doing SEO work for a...

Once an SEO, always an SEO. You start to see patterns everywhere, especially in how large automated systems operate. Automated takedown bots are a large...

Generative AI is now part of everyday work for a lot of people in digital roles. Developers use it for coding support, refactoring, and problem...

There are clear gaps in the way our industry measures visibility in the age of LLMs and soon AI agents. Traditional SEO metrics were built...

Like most within the circles I run in, I have spent a fair chunk (no pun intended) of time this year looking more closely at...

Everyone in the industry can feel the shift. AI mode, AI Overviews, the new chat interface and the growing sense that classic blue link behaviour...

Over the past several months, I have been tracking how often ChatGPT cites my site, how often it sends traffic and how those two numbers...

For years I have had the same question thrown at me: if we spend money on Google PPC, will it help our organic rankings? My...

A lot of people picture ChatGPT sending one simple query to a search provider and then building an answer from whatever comes back. It is...

For around six months I have been tracking LLM bot behaviour and their user-agents across my own sites and across other projects. Patterns are changing...