Manchester DM: Facets, Crawl Waste and a Cracking Night

Had a blast at Manchester DM on Thursday night (1st May 2025). A proper room full of smart marketers, great energy, and some sharp questions flying around.

Massive thanks to Amanda Walls for inviting me to speak. You pulled off a top night. The whole thing ran smooth, the vibe was spot on, and it’s no surprise Manchester DM keeps growing. You’re building something special.

I shared my latest thinking on faceted navigation for eCommerce sites – how it can quietly wreck SEO if left unchecked, and how to turn it into a performance driver instead.

The slides are here if you fancy a deeper dive:
👉  https://speakerdeck.com/chrisleverseo/manchester-dm-how-ecommerce-faceted-navigation-can-either-supercharge-or-sabotage-seo

Or watch the replay run on YouTube: https://www.youtube.com/watch?v=DwXT7ZOhQCE

It was great to share the stage with Stephen Kenwright and Will Waldron too. Two gents who know their stuff and brought some real insight.

To everyone who came over for a chat or asked a question, thank you. Loved hearing your takes and sharing a few war stories from the trenches.

If we didn’t get chance to speak, I’ll be at TechSEO North in Leeds in a few weeks. Come say hello.