Once an SEO, always an SEO. You start to see patterns everywhere, especially in how large automated systems operate. Automated takedown bots are a large...

Generative AI is now part of everyday work for a lot of people in digital roles. Developers use it for coding support, refactoring, and problem...

There are clear gaps in the way our industry measures visibility in the age of LLMs and soon AI agents. Traditional SEO metrics were built...

I moved several of my sites from shared hosting to my own cPanel VPS recently. Everything was running smoothly, the sites felt faster, and the...

I have been working quietly on something new and it is finally ready to share. It is called Stable Numbers. This idea has been in...

Last night I spoke at The Magento Smackdown in Manchester. My first time presenting at a developer event. I’m used to standing in front of...

Every now and again I take a break from the serious side of technical SEO and dive headfirst into side projects that are more about...

We’re heading to Sheffield for the final TechSEO North of 2025, and it’s shaping up to be a brilliant evening of technical SEO talks, networking,...

2025 marks the 30 year anniversary of the cult classic film Hackers – the very movie that first got me into tech. I’m looking at...

There’s a growing discussion in SEO and AI circles about a small but potentially important text file: llms.txt. On the surface, it looks familiar. Like...