There is a shift happening in the Shopify ecosystem that feels similar to what we are seeing with LLMs and search. It is not obvious...

There are clear gaps in the way our industry measures visibility in the age of LLMs and soon AI agents. Traditional SEO metrics were built...

Like most within the circles I run in, I have spent a fair chunk (no pun intended) of time this year looking more closely at...

Everyone in the industry can feel the shift. AI mode, AI Overviews, the new chat interface and the growing sense that classic blue link behaviour...

Over the past several months, I have been tracking how often ChatGPT cites my site, how often it sends traffic and how those two numbers...

For years I have had the same question thrown at me: if we spend money on Google PPC, will it help our organic rankings? My...

A lot of people picture ChatGPT sending one simple query to a search provider and then building an answer from whatever comes back. It is...

For around six months I have been tracking LLM bot behaviour and their user-agents across my own sites and across other projects. Patterns are changing...

AI is reshaping organic search at a pace most of us have never seen before. New formats, new behaviours, new layers of visibility. Every week...

TL;DR Search has changed. It is no longer about rankings or clicks but about whether systems understand and trust your information. The Confidence in Search...