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Technical SEO
  • February 14, 2025

Embeddings – Unlocking Smarter Search Optimisation

Search Engine Optimisation (SEO) has always been about understanding how search engines interpret and rank content. As Google’s algorithms become more sophisticated, leveraging Natural Language...

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Technical SEO
  • February 13, 2025

Using Cosine Similarity to Find Cannibalisation Before Google Does

If you’ve been in SEO for a while, you’ll know that keyword cannibalisation is one of those annoying issues that can quietly wreck your rankings....

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