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AI & Agentic
  • December 1, 2025

How to Work out your ChatGPT CTR

Over the past several months, I have been tracking how often ChatGPT cites my site, how often it sends traffic and how those two numbers...

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AI & Agentic
  • November 26, 2025

How ChatGPT finds and Cites content across the Web

A lot of people picture ChatGPT sending one simple query to a search provider and then building an answer from whatever comes back. It is...

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General
  • March 7, 2025

AI Content Detection is a Farce but Businesses Still Panic

Got a voice note last night from my mate. He’d been having a pint, talking SEO, when his mate, who runs a small plumbing business,...

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