Everyone in the industry can feel the shift. AI mode, AI Overviews, the new chat interface and the growing sense that classic blue link behaviour...

Backlinks still sit at the heart of SEO. That much we can all agree on. They remain one of the strongest signals in Google’s ranking...

Search is changing, and not quietly. Google’s AI overviews are now mostly rolled out across core search results in the USA and UK. They’ve said...

Lately, I’ve been spotting a new parameter creeping into Google Search Console reports. Different URLs, same content. That means impressions, clicks, and rankings get scattered...