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Google
  • September 17, 2025

Do Backlinks still matter if the source Page isn’t Indexed?

Backlinks still sit at the heart of SEO. That much we can all agree on. They remain one of the strongest signals in Google’s ranking...

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Google
  • April 30, 2025

AI overviews and the shift in search – what matters for SEO

Search is changing, and not quietly. Google’s AI overviews are now mostly rolled out across core search results in the USA and UK. They’ve said...

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Google
  • February 20, 2025

?gQT= Parameters popping up in Google Search Console

Lately, I’ve been spotting a new parameter creeping into Google Search Console reports. Different URLs, same content. That means impressions, clicks, and rankings get scattered...

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