TL;DR Search has changed. It is no longer about rankings or clicks but about whether systems understand and trust your information. The Confidence in Search...

Technical SEO sounds complicated from the outside. And to be fair, sometimes it is. But you don’t need to be an expert to notice when...

I’ve built a new free tool for the technical SEO community: the SEO Security Header Checker. It’s designed for a specific job; to audit key...

SEO is not an easy career. It is not a quick way to make money and it is not something you can master overnight. It...

Launching a site with 100,000+ URLs is a reality check. Just because the pages exist, it does not mean Google will rush to index them....

Image by Pete Linforth from Pixabay Most businesses think of link building as writing guest posts, submitting to directories, or trying to get mentioned in...