Cookie Consent by Free Privacy Policy Generator Google Business Profile Optimiser | Free GBP Audit Tool

Google Business Profile Optimiser

A free Google Business Profile optimisation and audit tool designed to improve local search visibility. Enter details from each section of your profile, generate an instant completeness score out of 100, and receive clear, prioritised recommendations to strengthen local rankings and profile performance.

Use this Google Business Profile optimiser to audit your own listing, benchmark against local competitors, or create a professional client report. Everything runs directly in your browser with no login, no API connection, and no data stored, making it a simple and privacy friendly local SEO tool.

1

Audit Your Profile

100% Private — no data leaves your browser

Complete as many sections as possible for the most accurate audit. Each section is scored independently and contributes to your overall optimisation score. Click a section header to expand it.

🏢 Business Identity
Not scored▼
0 / 750
📍 NAP & Contact Details
Not scored▼
🕐 Hours & Availability
Not scored▼
🛠️ Services & Products
Not scored▼
📸 Photos & Visual Content
Not scored▼

Photo types included:

⭐ Reviews & Reputation
Not scored▼
0%

Based on your current reviews, how many 5-star reviews do you need to hit your target?

Enter your total reviews and average rating above, then this will calculate automatically.
📝 Posts & Activity
Not scored▼

Post types used:

🏷️ Attributes & Features
Not scored▼

Which attributes have you set?

❓ Q&A Section
Not scored▼
2

Audit Results

0
out of 100

📋 Recommendations

How to Use the GBP Optimiser

  • Fill in your profile details: Work through each section, entering the information from your Google Business Profile. Open your GBP dashboard in another tab for reference.
  • Run the audit: Click "Run GBP Audit" to calculate your optimisation score. Each section is weighted based on its impact on local search rankings.
  • Review recommendations: Prioritised recommendations tell you exactly what to fix, ordered by impact. High-priority items have the biggest effect on your visibility.
  • Export your report: Download a text-based audit report to share with clients or keep for your records.
  • Use the review calculator: Enter your current reviews and target rating to find out exactly how many 5-star reviews you need.

Why Optimise Your Google Business Profile?

  • Rank Higher Locally: Google uses profile completeness, reviews, and activity as direct ranking signals for the local pack and Google Maps.
  • Win More Clicks: Businesses with complete profiles receive 42% more direction requests and 35% more website click-throughs than incomplete profiles.
  • Build Trust: A fully populated profile with recent reviews and photos signals legitimacy to potential customers.
  • Beat Competitors: Most businesses leave their profiles incomplete. Filling every field is a straightforward competitive advantage.
  • Feed AI Search: Google Business Profiles now feed AI-generated answers. A well-structured profile with clear services and descriptions increases your chances of appearing in AI Overviews.

Other development, productivity & SEO Tools

Development

Images

Styling

Tools

WordPress

Productivity

Reporting

SEO

Feeds

Schema

Technical

Tools