SEO consultant London

Technical SEO for complex websites

Most of the sites I touch in London are well past the early stages. They have been through rebuilds, rebrands, and fast growth. That often leaves behind legacy issues, inconsistent structure, and unclear signals to search engines. The work is to identify what is holding things back and clean it up without introducing new risk.

Migration support that protects visibility

Platform moves, domain changes, brand merges, and large redesigns can wipe out organic performance when they are handled badly. The focus here is planning properly and removing surprises. Redirect mapping, pre launch audits on staging, crawl testing, and launch checks that prevent the common failure points.

International SEO that holds up at scale

London businesses are often international by default. But international SEO is one of the easiest areas to get wrong and one of the hardest to untangle later. Hreflang, URL structures, language consistency, and cross market intent all need a setup that is clean, scalable, and easy to maintain.

Support that fits around your team

This work tends to sit alongside in house SEO teams, heads of digital, and platform owners who need targeted technical support. Sometimes it is troubleshooting. Sometimes it is planning. Often it is a second set of eyes on a problem that keeps resurfacing. The goal is to back up the team with deeper technical insight, not replace it.

More than rankings, real outcomes

In London, rankings on their own do not pay the bills. The value is visibility that turns into action. That means getting the right visitors to the right pages, improving how those pages are understood and surfaced by search engines, and removing friction where it matters. Better structure, clearer signals, and results that hold up.

Built for enterprise and fast growth brands

I have worked with SaaS, fintech, ecommerce, and large B2B service providers. The common factor is scale and complexity. When a site underperforms and the dev queue is stacked, priorities matter. The work is to get the sequencing right and produce an action plan that is realistic to deliver.

Finding what is holding the site back

If performance is not where it should be, there is usually a reason. If change is coming, getting technical SEO involved early prevents expensive mistakes later. The first step is to identify what is slowing things down, then build a roadmap that the business can actually execute.