What is SnapchatBot?
SnapchatBot fetches web page metadata to generate link previews when URLs are shared within Snapchat. The bot retrieves Open Graph and meta tag information to display rich link cards including titles, descriptions, and thumbnail images. It respects robots.txt directives. Website owners who want their content to display well when shared on Snapchat should ensure proper Open Graph tags are in place.
User Agent String
Mozilla/5.0 (compatible; Snapchat/1.0; +https://www.snapchat.com)
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How to Control SnapchatBot
Block Completely
To prevent SnapchatBot from accessing your entire website, add this to your robots.txt file:
User-agent: Snapchat
Disallow: /
Block Specific Directories
To restrict access to certain parts of your site while allowing others:
User-agent: Snapchat
Disallow: /admin/
Disallow: /private/
Disallow: /wp-admin/
Allow: /public/
Set Crawl Delay
To slow down the crawl rate (note: not all bots respect this directive):
User-agent: Snapchat
Crawl-delay: 10
How to Verify SnapchatBot
Verification Method:
Check user agent string for Snapchat identifier
Learn more in the official documentation .
Detection Patterns
Multiple ways to detect SnapchatBot in your application:
Basic Pattern
/SnapchatBot/i
Strict Pattern
/^Mozilla/5\.0 \(compatible; Snapchat/1\.0; \+https\://www\.snapchat\.com\)$/
Flexible Pattern
/SnapchatBot[\s\/]?[\d\.]*?/i
Vendor Match
/.*Snap Inc\..*SnapchatBot/i
Implementation Examples
PHP
Python
JavaScript
.htaccess
Nginx
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function detect_snapchatbot() {
$user_agent = $_SERVER['HTTP_USER_AGENT'] ?? '';
$pattern = '/SnapchatBot/i';
if (preg_match($pattern, $user_agent)) {
// Log the detection
error_log('SnapchatBot detected from IP: ' . $_SERVER['REMOTE_ADDR']);
// Set cache headers
header('Cache-Control: public, max-age=3600');
header('X-Robots-Tag: noarchive');
// Optional: Serve cached version
if (file_exists('cache/' . md5($_SERVER['REQUEST_URI']) . '.html')) {
readfile('cache/' . md5($_SERVER['REQUEST_URI']) . '.html');
exit;
}
return true;
}
return false;
}
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import re
from flask import request, make_response
def detect_snapchatbot():
user_agent = request.headers.get('User-Agent', '')
pattern = r'SnapchatBot'
if re.search(pattern, user_agent, re.IGNORECASE):
# Create response with caching
response = make_response()
response.headers['Cache-Control'] = 'public, max-age=3600'
response.headers['X-Robots-Tag'] = 'noarchive'
return True
return False
class SnapchatBotMiddleware:
def __init__(self, get_response):
self.get_response = get_response
def __call__(self, request):
if self.detect_bot(request):
# Handle bot traffic
pass
return self.get_response(request)
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const express = require('express');
const app = express();
// Middleware to detect SnapchatBot
function detectSnapchatBot(req, res, next) {
const userAgent = req.headers['user-agent'] || '';
const pattern = /SnapchatBot/i;
if (pattern.test(userAgent)) {
// Log bot detection
console.log('SnapchatBot detected from IP:', req.ip);
// Set cache headers
res.set({
'Cache-Control': 'public, max-age=3600',
'X-Robots-Tag': 'noarchive'
});
// Mark request as bot
req.isBot = true;
req.botName = 'SnapchatBot';
}
next();
}
app.use(detectSnapchatBot);
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RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} SnapchatBot [NC]
RewriteRule .* - [F,L]
RewriteCond %{HTTP_USER_AGENT} SnapchatBot [NC]
RewriteCond %{REQUEST_URI} !^/static/
RewriteRule ^(.*)$ /static/$1 [L]
SetEnvIfNoCase User-Agent "SnapchatBot" is_bot=1
<If "%{HTTP_USER_AGENT} =~ /SnapchatBot/i">
Header set Cache-Control "public, max-age=3600"
Header set X-Robots-Tag "noarchive"
</If>
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map $http_user_agent $is_snapchatbot {
default 0;
~*SnapchatBot 1;
}
server {
if ($is_snapchatbot) {
return 403;
}
location / {
if ($is_snapchatbot) {
root /var/www/cached;
try_files $uri $uri.html $uri/index.html @backend;
}
try_files $uri @backend;
}
location @backend {
if ($is_snapchatbot) {
add_header Cache-Control "public, max-age=3600";
add_header X-Robots-Tag "noarchive";
}
proxy_pass http://backend;
}
}
Should You Block This Bot?
Recommendations based on your website type:
Site Type
Recommendation
Reasoning
E-commerce
Optional
Evaluate based on bandwidth usage vs. benefits
Blog/News
Allow
Increases content reach and discoverability
SaaS Application
Block
No benefit for application interfaces; preserve resources
Documentation
Selective
Allow for public docs, block for internal docs
Corporate Site
Limit
Allow for public pages, block sensitive areas like intranets
Advanced robots.txt Configurations
E-commerce Site Configuration
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User-agent: Snapchat
Crawl-delay: 5
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Disallow: /api/
Disallow: /*?sort=
Disallow: /*?filter=
Disallow: /*&page=
Allow: /products/
Allow: /categories/
Sitemap: https://example.com/sitemap.xml
Publishing/Blog Configuration
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User-agent: Snapchat
Crawl-delay: 10
Disallow: /wp-admin/
Disallow: /drafts/
Disallow: /preview/
Disallow: /*?replytocom=
Allow: /
SaaS/Application Configuration
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User-agent: Snapchat
Disallow: /app/
Disallow: /api/
Disallow: /dashboard/
Disallow: /settings/
Allow: /
Allow: /pricing/
Allow: /features/
Allow: /docs/
Quick Reference
User Agent Match
SnapchatBot
Robots.txt Name
Snapchat
Category
social
Respects robots.txt
Yes