WordPress SEO Consultant
WordPress is flexible, which is both the benefit and the problem. Most SEO issues I see on WordPress are self-inflicted: too many plugins, messy templates, bloated page builders, and important pages buried under thin archives and duplicate URLs.
I help WordPress site owners and in-house teams tighten things up. Cleaner structure, better crawl paths, fewer duplicates, faster templates, and a setup that is easy to maintain. No plugin wars, no vague advice, just practical fixes.
Common WordPress SEO problems
WordPress can rank very well, but the defaults are not always helpful. Themes and plugins often add pages, parameters, and scripts that create crawl noise and slow the site down.
I focus on the stuff that quietly holds rankings back: duplication, structure, internal linking, and performance.
Index bloat from tags, archives, and thin taxonomy pages- Duplicate URLs from parameters, pagination, and inconsistent canonicals
- Themes that break headings, schema, and internal linking patterns
- Plugin overlap causing conflicting metadata and bloated HTML
- Slow templates and Core Web Vitals issues (especially page builders)
- Broken redirects and messy permalink changes
- Poor internal linking and content that cannot be discovered properly
- XML sitemap and robots rules that fight each other
- Media bloat and unoptimised images dragging performance down
- Tracking scripts, third-party embeds, and render delays
WordPress SEO is mostly about keeping it clean
WordPress will happily generate endless page types if you let it. Author archives, date archives, tag pages, search URLs, attachment pages, filtered category URLs, and dozens of plugin-created endpoints.
The goal is to make sure Google spends time on your money pages, not on thin duplicates. Once crawl and indexation are under control, everything else gets easier.
Send me a message
If you are on WordPress and performance has stalled, tell me what kind of site it is (content, ecommerce, lead gen), what theme you are running, and what plugins are doing the heavy lifting. I will come back with the most sensible next step.
Other ways to get in touch
Here’s how to reach me:
- Email: [email protected]
- Phone: +44 0161 883 7720
- LinkedIn: Connect with me
My hourly rate is £70 (GBP) per hour, with flexible arrangements for longer-term commitments.
What I typically do on WordPress
I keep it focused. The work is usually a mix of technical clean-up, structure, and performance improvements, with decisions that reduce future maintenance.
Indexation and archive control
WordPress loves archives. Some are useful, many are not. I review what is being indexed, what is creating duplicates, and what should be consolidated or removed from the index. This often includes tag strategy, author pages, pagination handling, and attachment behaviour.
Template and metadata consistency
I audit theme templates for broken headings, missing canonicals, inconsistent metadata, and schema conflicts. If you have multiple SEO plugins or “helpful” theme features, I help you simplify it so the output is predictable.
Performance and Core Web Vitals
A lot of WordPress performance problems are not “hosting”. They are theme and plugin weight. I help reduce render delays, clean up scripts, optimise images properly, and improve template efficiency without breaking the site.
Internal linking and structure
WordPress sites often rely on menus and “related posts” widgets, which is not enough. I help create internal linking patterns that make important pages easy to discover and strengthen topical clusters.
Book a consultation
WordPress technical review
A focused review of indexation, duplication sources, templates, and crawl paths.
Structure and internal linking
Make key pages easier to discover and strengthen topical clusters without overcomplication.
Performance clean-up
Improve Core Web Vitals by reducing theme weight, script load, and template inefficiency.
WordPress SEO insights
Notes on WordPress SEO, keeping sites clean, and avoiding the common traps that create technical debt.
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Freelance WordPress SEO consultant
When WordPress starts working against you
I usually get called in when a WordPress site has grown and the setup is no longer tidy. Plugins have stacked up, templates have been edited over time, and Google is spending attention in the wrong places.
The fix is nearly always simplification. Clean indexation rules, predictable templates, stronger internal linking, and performance improvements that remove friction for users and search engines.
Fixes that do not create future maintenance debt
WordPress sites often get “fixed” with yet another plugin. I prefer to reduce moving parts, make the output predictable, and keep the site maintainable for the long term.
The goal is simple: keep WordPress flexible, but stop it generating chaos.