Shopify SEO Consultant
Shopify is great for getting a store live quickly. But SEO on Shopify has its own rules, and most stores hit the same ceiling for the same reasons.
I help Shopify merchants fix the issues that quietly cap organic growth, such as duplicate URLs, weak collection pages, messy filtering, poor internal linking, and theme changes that break important signals. No app overload. Just clean, practical fixes that suit Shopify’s constraints.
Common Shopify SEO problems
Most Shopify SEO issues are not mysterious. They are usually structural, and they come from how Shopify handles URLs, templates, and collection navigation.
I focus on the blockers that stop your products and collections from earning visibility, and I keep the work grounded in what Shopify can actually do.
Duplicate URLs and canonical handling- Collection page strategy and on-page structure
- Faceted filtering and indexation control
- Internal linking that supports collections
- Theme changes and SEO regressions
- Shopify sitemap and crawl path sanity checks
- Structured data review (theme and apps)
- Speed and Core Web Vitals on Shopify themes
- Redirect mapping and legacy URL clean-up
- International Shopify setups and hreflang signals
Shopify SEO done properly is mostly about collections
Product pages matter, but collections are usually where the leverage is. They are the pages that can target broader intent, consolidate internal links, and act as the real landing pages for organic traffic.
If your collections are thin, duplicated, or drowned in filters, you end up with lots of pages and very little performance. I help you structure collections so they rank, convert, and support the rest of the catalogue.
Send me a message
If you are on Shopify and organic growth has stalled, tell me what you sell, what is not working, and what you have tried so far. I will come back with a sensible next step.
Other ways to get in touch
Here’s how to reach me:
- Email: [email protected]
- Phone: +44 0161 883 7720
- LinkedIn: Connect with me
My hourly rate is £70 (GBP) per hour, with flexible arrangements for longer-term commitments.
What I typically do on Shopify
Shopify limits what you can control compared to fully custom platforms, so the job is knowing where to focus and where not to waste effort.
Collection structure and intent mapping
I review your collection layout, the way products are grouped, and how those pages align with how people search. The goal is to build a collection set that is easy for Google to understand and actually earns rankings.
Indexation control for filters and variants
Filtering can explode the number of crawlable URLs. Sometimes Shopify themes or apps generate parameter combinations that Google keeps discovering, even when they are not valuable. I help you control what should and should not be indexable, without breaking the user experience.
Technical clean-up within Shopify constraints
Canonicals, duplicate paths, internal links, and template consistency are all fixable, but the approach needs to match Shopify. That usually means working with theme code, navigation, Shopify settings, and a small number of targeted app decisions.
Theme updates without losing SEO
Theme changes are a common cause of traffic drops. Headings change, internal links move, structured data gets replaced, performance takes a hit, and suddenly your pages behave differently. I help you QA changes properly, so you do not ship SEO regressions by accident.
Book a consultation
Shopify technical review
A focused review of the theme, crawl paths, duplication, and indexation risks.
Collection growth plan
Turn collections into proper landing pages that support rankings and revenue.
Release support and QA
Support around theme updates and launches so SEO does not get broken in the process.
Shopify SEO insights
Notes on Shopify SEO, collections, filtering, and the day to day realities of making organic growth work on the platform.
No posts available.
Freelance Shopify SEO consultant
When Shopify stores plateau
I usually get called in when a Shopify store has grown, then hit a ceiling. Traffic might be flat, collections are not ranking, and Google keeps spending time on pages that do not matter.
The fix is rarely a new app or a new theme. It is usually structure, internal linking, and indexation control, combined with stronger collection pages and a cleaner crawl path through the catalogue.
Practical fixes that fit Shopify
Shopify is opinionated, so the approach needs to match the platform. I focus on the changes that work within Shopify’s constraints and avoid work that creates long-term maintenance headaches.
The goal is simple: make it easier for search engines to understand your catalogue, and make it easier for customers to land on the right pages and buy.