Magento SEO Consultant
Magento can be brilliant for ecommerce, but it is also one of the easiest platforms to end up with too many URLs, too much duplication, and a crawl footprint that spirals out of control.
I help Magento and Adobe Commerce stores get the foundations right: category structure, faceted navigation, canonicals, internal linking, and the technical detail that makes a catalogue scalable. No generic advice, just fixes that suit how Magento actually behaves.
Common Magento SEO problems
Most Magento issues come from scale. The catalogue grows, filters expand, third-party modules get added, and suddenly Google is crawling thousands of near-duplicate URLs while the pages you care about struggle.
I focus on controlling indexation, consolidating signals, and making sure your category and product pages are the ones earning the attention.
Faceted navigation and parameter control- Canonical strategy for filtered and sorted pages
- Crawl efficiency and index bloat reduction
- Category structure and internal linking
- Duplicate content across layered navigation
- Pagination and infinite URL paths
- XML sitemap and indexation alignment
- Store views, language, and hreflang basics
- Redirect mapping during replatforming and upgrades
- Module impact reviews (SEO and performance)
Magento SEO is mostly about controlling scale
With Magento, the biggest wins usually come from reducing noise. If Google spends its time crawling filter combinations, sort orders, session parameters, and thin duplicates, your important pages get less attention and your signals get diluted.
The goal is not to block everything. It is to decide what deserves to be crawlable and indexable, then make sure the strongest pages are easy to discover, internally linked, and clearly signposted.
Send me a message
If you are on Magento and organic growth feels held back by technical mess, tell me what your catalogue looks like, how filtering works, and what you have already tried. I will come back with the most sensible next step.
Other ways to get in touch
Here’s how to reach me:
- Email: [email protected]
- Phone: +44 0161 883 7720
- LinkedIn: Connect with me
My hourly rate is £70 (GBP) per hour, with flexible arrangements for longer-term commitments.
What I typically do on Magento
The work is usually a mix of control and clarity. Control the URL footprint, then make the pages that matter stronger and easier for search engines to understand.
Layered navigation and parameter strategy
Magento stores often generate huge numbers of URLs via filters, sorts, pagination, and view modes. I help you decide what should be indexable, what should consolidate to canonical pages, and what should be kept out of the index entirely.
Category structure and internal linking
If categories are inconsistent, too shallow, or too deep, the whole catalogue becomes harder to rank. I review the structure, internal linking, breadcrumbs, and navigation patterns to make category pages behave like proper landing pages.
Canonical, pagination, and duplication clean-up
Canonicals that point to the wrong place, paginated pages that conflict with indexation, and duplicates across store views can quietly destroy performance. I map where duplication is coming from and implement a clean consolidation approach.
SEO support during upgrades and migrations
Magento upgrades, theme rebuilds, and platform migrations are where visibility gets lost. I help with pre-migration planning, redirect mapping, and post-launch QA so your store does not leak traffic.
Book a consultation
Magento technical review
A focused review of crawl footprint, duplication sources, and indexation control.
Layered navigation plan
Stop filter URLs taking over and make category pages the clear winners.
Upgrade and migration support
Redirects, risk checks, and post-launch QA to protect organic visibility.
Magento SEO insights
Notes on layered navigation, crawl efficiency, duplication, and scaling organic performance on Magento.
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Freelance Magento SEO consultant
When Magento gets noisy
I usually get called in when a Magento store has grown and the technical debt has caught up. Googlebot spends its time in filter URLs, search result pages, and duplicates, while key categories struggle to rank consistently.
The fix is nearly always a combination of layered navigation strategy, canonical clarity, internal linking improvements, and removing index bloat so the site can scale properly.
Magento fixes that do not create maintenance headaches
Magento stores tend to have a stack of modules and customisations. I focus on changes that improve performance without making the platform harder to maintain. Clear rules, predictable behaviour, and fewer surprises after releases.
The goal is simple: make your catalogue easier to crawl, easier to understand, and easier to rank.