HubSpot
HubSpot •
Since 2010
Quick Actions
Official Docs
What is HubSpot?
HubSpot crawler supports various features of HubSpot's marketing, sales, and service platform. It fetches website content for social media monitoring, competitor analysis, and content strategy tools. The bot also powers HubSpot's website grader tool and helps with lead intelligence by gathering information about prospect websites. For HubSpot users, the crawler enables features like social media publishing previews, website performance analysis, and automated lead enrichment. The bot operates respectfully and is essential for many HubSpot marketing automation workflows.
User Agent String
HubSpot Crawler 1.0 (+https://www.hubspot.com/)
How to Control HubSpot
Block Completely
To prevent HubSpot from accessing your entire website, add this to your robots.txt file:
# Block HubSpot
User-agent: HubSpot
Disallow: /
Block Specific Directories
To restrict access to certain parts of your site while allowing others:
User-agent: HubSpot
Disallow: /admin/
Disallow: /private/
Disallow: /wp-admin/
Allow: /public/
Set Crawl Delay
To slow down the crawl rate (note: not all bots respect this directive):
User-agent: HubSpot
Crawl-delay: 10
How to Verify HubSpot
Verification Method:
HubSpot identification
HubSpot identification
Learn more in the official documentation.
Detection Patterns
Multiple ways to detect HubSpot in your application:
Basic Pattern
/HubSpot/i
Strict Pattern
/^HubSpot Crawler 1\.0 \(\+https\://www\.hubspot\.com/\)$/
Flexible Pattern
/HubSpot[\s\/]?[\d\.]*?/i
Vendor Match
/.*HubSpot.*HubSpot/i
Implementation Examples
// PHP Detection for HubSpot
function detect_hubspot() {
$user_agent = $_SERVER['HTTP_USER_AGENT'] ?? '';
$pattern = '/HubSpot/i';
if (preg_match($pattern, $user_agent)) {
// Log the detection
error_log('HubSpot detected from IP: ' . $_SERVER['REMOTE_ADDR']);
// Set cache headers
header('Cache-Control: public, max-age=3600');
header('X-Robots-Tag: noarchive');
// Optional: Serve cached version
if (file_exists('cache/' . md5($_SERVER['REQUEST_URI']) . '.html')) {
readfile('cache/' . md5($_SERVER['REQUEST_URI']) . '.html');
exit;
}
return true;
}
return false;
}
# Python/Flask Detection for HubSpot
import re
from flask import request, make_response
def detect_hubspot():
user_agent = request.headers.get('User-Agent', '')
pattern = r'HubSpot'
if re.search(pattern, user_agent, re.IGNORECASE):
# Create response with caching
response = make_response()
response.headers['Cache-Control'] = 'public, max-age=3600'
response.headers['X-Robots-Tag'] = 'noarchive'
return True
return False
# Django Middleware
class HubSpotMiddleware:
def __init__(self, get_response):
self.get_response = get_response
def __call__(self, request):
if self.detect_bot(request):
# Handle bot traffic
pass
return self.get_response(request)
// JavaScript/Node.js Detection for HubSpot
const express = require('express');
const app = express();
// Middleware to detect HubSpot
function detectHubSpot(req, res, next) {
const userAgent = req.headers['user-agent'] || '';
const pattern = /HubSpot/i;
if (pattern.test(userAgent)) {
// Log bot detection
console.log('HubSpot detected from IP:', req.ip);
// Set cache headers
res.set({
'Cache-Control': 'public, max-age=3600',
'X-Robots-Tag': 'noarchive'
});
// Mark request as bot
req.isBot = true;
req.botName = 'HubSpot';
}
next();
}
app.use(detectHubSpot);
# Apache .htaccess rules for HubSpot
# Block completely
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} HubSpot [NC]
RewriteRule .* - [F,L]
# Or redirect to a static version
RewriteCond %{HTTP_USER_AGENT} HubSpot [NC]
RewriteCond %{REQUEST_URI} !^/static/
RewriteRule ^(.*)$ /static/$1 [L]
# Or set environment variable for PHP
SetEnvIfNoCase User-Agent "HubSpot" is_bot=1
# Add cache headers for this bot
<If "%{HTTP_USER_AGENT} =~ /HubSpot/i">
Header set Cache-Control "public, max-age=3600"
Header set X-Robots-Tag "noarchive"
</If>
# Nginx configuration for HubSpot
# Map user agent to variable
map $http_user_agent $is_hubspot {
default 0;
~*HubSpot 1;
}
server {
# Block the bot completely
if ($is_hubspot) {
return 403;
}
# Or serve cached content
location / {
if ($is_hubspot) {
root /var/www/cached;
try_files $uri $uri.html $uri/index.html @backend;
}
try_files $uri @backend;
}
# Add headers for bot requests
location @backend {
if ($is_hubspot) {
add_header Cache-Control "public, max-age=3600";
add_header X-Robots-Tag "noarchive";
}
proxy_pass http://backend;
}
}
Should You Block This Bot?
Recommendations based on your website type:
| Site Type | Recommendation | Reasoning |
|---|---|---|
| E-commerce | Optional | Evaluate based on bandwidth usage vs. benefits |
| Blog/News | Allow | Increases content reach and discoverability |
| SaaS Application | Block | No benefit for application interfaces; preserve resources |
| Documentation | Selective | Allow for public docs, block for internal docs |
| Corporate Site | Limit | Allow for public pages, block sensitive areas like intranets |
Advanced robots.txt Configurations
E-commerce Site Configuration
User-agent: HubSpot
Crawl-delay: 5
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Disallow: /api/
Disallow: /*?sort=
Disallow: /*?filter=
Disallow: /*&page=
Allow: /products/
Allow: /categories/
Sitemap: https://example.com/sitemap.xml
Publishing/Blog Configuration
User-agent: HubSpot
Crawl-delay: 10
Disallow: /wp-admin/
Disallow: /drafts/
Disallow: /preview/
Disallow: /*?replytocom=
Allow: /
SaaS/Application Configuration
User-agent: HubSpot
Disallow: /app/
Disallow: /api/
Disallow: /dashboard/
Disallow: /settings/
Allow: /
Allow: /pricing/
Allow: /features/
Allow: /docs/
Quick Reference
User Agent Match
HubSpot
Robots.txt Name
HubSpot
Category
other
Respects robots.txt
Yes
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