Technical SEO Services and Consultancy

Highly experienced Technical SEO Consultant available for hire on a freelance basis. Optimising lead-gen, brochure and ecommerce websites to reach their full potential. Looking at all the technical aspects that make a website tick, and evaluating areas that require fixing or improved to improve its ranking performance in Google’s Search Engine results.

Technical SEO Audits

A technical SEO audit uncovers underlying technical issues and highlights additional opportunities for growth.

Website Migrations

Website migrations and Replatforms such as WordPress/WooCommerce, Magento, Demandware, Umbraco, Sitecore and many other platforms.

SEO Recovery

Suffered a downturn in organic search visibility? Get help recovering from algorithm updates, manual penalties and failed migrations.

Fixes & Implementation

Web development support to implement fixes and opportunities highlighted in the auditing process. Technical SEO fixes are provided by an experienced web developer.

International SEO

Ready to expand your business into international territories? Get expert help with setting up and configuring sites using best practices and international SEO techniques.

Technical SEO Services

Ad-hoc and white-label technical SEO services on a freelance basis. No long-term contracts, just honest expert technical SEO consultancy by a highly-experienced professional.

What is Technical SEO? And why it is Important?

Technical SEO is a broad set of processes that ensure your website is compliant with search engine best practices and guidelines so that it can be efficiently crawled and indexed without any hindrance. It is all about improving the performance of your website and boosting the visitor experience. Technical SEO is a complex area of digital marketing as it involves a broad range of activities that are constantly evolving. The demand for faster, feature-rich websites that convert is growing at a phenomenal rate, as are the technologies driving that demand.

Also, technical SEO helps Google understand the topical relevance of your content to users’ search queries, boosting your web pages in more relevant keyword searches. Technical SEO increases organic search visibility that can directly and positively impact your commercial goals, whether that is to increase eCommerce sales, boost lead-gen sign-ups, or increase brand exposure.

Need Technical SEO Help?

Looking for technical SEO help and support? I have created a community forum here on the site. It is an area where I like to share my learnings and expertise with others. Ask your questions and I shall do my best to answer your questions and help you solve your SEO gremlins.

  • Help with solving crawling and indexing issues.
  • Finding structured data and schema opportunities.
  • Advice for recovering from algorithm and manual penalties.
  • Tips for increasing website conversions and sales.
More Details

Website Migrations

Website migrations on well-established websites can be especially tricky. From a technical SEOs perspective, it is practically all technical SEO activities rolled up into a single project. It’s very easy to deviate off-piste that has a knock-on effect further down the line. That knock-on effect is a loss in rankings, website exposure and a loss of revenue. Most businesses with a prominent online presence have probably only gone through 2-3 website migrations and replatforms in the last 10-15 years. The organic search landscape has changed significantly in those years. It is very much more competitive. The point being a downturn in search performance caused by a poorly executed website migration is a gift to your competitors.

Don’t gift your competitors' free traffic. Hire a seasoned professional such as myself who has worked on dozens of website migration, website replatforming and domain migrations.

How much does it cost for a technical SEO Audit?

A full technical SEO audit is £1200. Covering crawling, rendering, indexability, speed & performance. Highlighting opportunities and grading them by impact & complexity.

Which payment methods do you accept?

You can pay invoices by bank transfer (BACS), standing order and cash. Please note – for technical SEO audits, I require 50% payment upfront and the rest payable upon delivery of the audit. For all other work, it is the agreed hourly rate.

Can you help with delivering the technical SEO fixes?

Most businesses that I work with have in-house or 3rd party developer support to deliver on the recommendations and fixes. However, if you do not have developer support, I can help with implementing fixes & recommendations.

Free Technical SEO Consultation

Request a Free Technical SEO Consultation (30 mins). Get in touch today to book in a free Technical SEO Consultation. Over a video call or a telephone call. Send over your briefs today.

Technical SEO Activities Guide

Technical SEO is an indispensable aspect of digital marketing that plays a vital role in ensuring a website's compliance with search engine guidelines. As the online landscape becomes increasingly competitive, the demand for faster and feature-rich websites is on the rise, making Technical SEO a complex and essential component of a successful digital marketing strategy.

In this guide, we will explore the intricacies of Technical SEO by examining key aspects such as website migrations, Technical SEO audits, SEO recovery, and SEO fixes & implementation. By delving into these critical areas, you will gain a deeper understanding of how to optimise your website to improve search visibility and user experience, and ultimately, achieve your commercial objectives.

Website Migrations

A website migration refers to the process of making significant changes to a website's structure, content, design, or platform, with the primary aim of maintaining or improving its SEO performance. These migrations are crucial for businesses to keep their online presence up-to-date and competitive in an ever-evolving digital landscape.

There are several common types of website migrations, including:
• Domain changes: Moving your website from one domain to another, often due to rebranding or business acquisitions.
• Redesigns: Overhauling the look and feel of your website, typically to improve user experience, modernise the design, or implement a new branding strategy.
• Platform switches: Changing the content management system (CMS) or e-commerce platform on which your website is built, usually to access better features or scalability.
• Website migrations, while necessary, come with potential risks that may negatively impact your site's SEO performance. These risks include loss of organic traffic, a drop in search rankings, and broken links. However, with proper planning and execution, these risks can be mitigated.

Step-by-step guide to executing a successful website migration:

• Plan and prepare: Begin by outlining your migration goals, identifying the resources needed, and creating a timeline. Ensure that all stakeholders, including developers, designers, and SEO specialists, are involved in the planning process.
• Perform a pre-migration audit: Conduct a comprehensive audit of your current website, taking note of its performance metrics, URL structure, and any existing SEO issues. This will serve as a baseline for comparison post-migration.
• Set up redirects: Map out your site's existing URLs to their new counterparts and implement 301 redirects to maintain link equity and prevent broken links.
• Update and optimise content: Review your website content, making updates and improvements as needed. Ensure that all on-page SEO elements, such as title tags, meta descriptions, and headers, are optimised.
• Test the new site: Before launching, thoroughly test the new website for functionality, user experience, and SEO elements. Address any issues that arise during testing.
Monitor post-migration performance: After the migration is complete, closely monitor your site's performance metrics, such as organic traffic, search rankings, and crawl errors. Compare these metrics to your pre-migration baseline and make any necessary adjustments.
Communicate the migration: Inform your audience, partners, and search engines about the migration. Update your sitemap and submit it to search engines, and inform your users through social media or email campaigns.
By following these steps and collaborating closely with your team, you can successfully execute a website migration that maintains or even enhances your site's SEO performance.

Technical SEO Audits

A Technical SEO audit is a comprehensive analysis of a website's technical elements that impact its search engine visibility and overall performance. The primary purpose of an audit is to identify any underlying issues that may hinder a site's ability to rank well on search engine results pages (SERPs). By conducting regular Technical SEO audits, businesses can address these issues and ensure their websites remain optimised for both search engines and users.

A thorough Technical SEO audit involves examining various components, including:

• Crawlability: Ensuring search engine bots can access and crawl your website without encountering any obstacles.
• Indexability: Verifying that your web pages are indexed correctly and appear in search results.
• Site structure: Evaluating the organisation of your website, including URL structure, navigation, and internal linking.
• Page speed: Assessing the load times of your web pages and identifying areas for improvement.
• Mobile-friendliness: Ensuring your website is optimised for mobile devices and provides a seamless user experience.
• Security: Verifying that your website has a secure connection (HTTPS) and addressing any security vulnerabilities.

To conduct an effective Technical SEO audit, consider following this checklist:

• Check your website's robots.txt file for any unintentional crawling restrictions.
• Ensure all important pages have unique and optimised title tags and meta descriptions.
• Verify that your site has a well-structured XML sitemap and submit it to search engines.
• Assess the site's URL structure for consistency and user-friendliness.
• Review your website's internal linking strategy and identify any broken or outdated links.
• Analyse your site's page speed using tools like Google's PageSpeed Insights and implement recommended improvements.
• Evaluate your website's mobile-friendliness using Google's Mobile-Friendly Test.
• Confirm that your site is using HTTPS and has a valid SSL certificate.

Various tools and resources are available to assist with Technical SEO audits, including:

• Google Search Console: A free tool provided by Google that offers insights into your site's search performance, indexing status, and crawl errors.
• Screaming Frog SEO Spider: A popular website crawler that helps identify on-page SEO issues, broken links, and other technical problems.
• SEMrush: A comprehensive SEO platform that provides a site audit feature, allowing you to identify and fix technical issues.
• Ahrefs: Another all-in-one SEO tool with a site audit feature, offering insights into your website's technical performance and opportunities for improvement.

By utilising these tools and conducting regular Technical SEO audits, businesses can proactively identify and address issues, ensuring their websites remain optimised for search engines and providing the best possible user experience.

SEO Recovery

SEO recovery is the process of regaining lost search engine rankings and organic traffic following a decline in performance. This often involves identifying the root causes of the decline, implementing corrective measures, and continuously monitoring progress to ensure the desired results are achieved. SEO recovery is crucial for businesses that rely heavily on organic search visibility to drive website traffic, generate leads, and achieve their commercial objectives.

There are several common causes for ranking drops, including:

• Algorithm updates: Search engines, such as Google, frequently update their ranking algorithms to improve search results. These updates may cause fluctuations in rankings and, in some cases, significant drops for websites that do not comply with the updated guidelines.
• Penalties: Search engines may impose manual penalties on websites that engage in manipulative or spammy practices, resulting in a decline in search rankings.
• Technical issues: Problems with a website's technical infrastructure, such as crawlability, indexability, or page speed, can negatively impact search engine rankings.

To diagnose and address ranking losses, consider adopting the following systematic approach:

• Analyse your website's performance data: Examine organic traffic, search rankings, and other key performance indicators (KPIs) to pinpoint when the decline began and identify any patterns.
• Research search engine updates: Investigate whether any recent algorithm updates or manual penalties align with the timing of your ranking decline. If so, familiarise yourself with the changes and adapt your website accordingly.
• Conduct a Technical SEO audit: Perform a comprehensive audit of your website to uncover any technical issues that may be contributing to the ranking drop. Implement the necessary fixes and monitor the results.
• Reassess your content strategy: Evaluate your website's content to ensure it remains relevant, valuable, and in line with search engine guidelines. Update or remove outdated content as needed.
• Strengthen your backlink profile: Examine your website's backlink profile to identify any low-quality or spammy links that may be negatively impacting your rankings. Disavow any harmful links and focus on building high-quality, authoritative backlinks.
• Monitor your progress: Regularly track your website's performance metrics to assess the effectiveness of your recovery efforts and make any necessary adjustments.

Monitoring and adapting to search engine updates is a crucial aspect of SEO recovery. By staying informed about changes in search engine algorithms and guidelines, businesses can ensure their websites remain compliant and maintain strong search engine rankings in a constantly evolving digital landscape.

SEO Fixes & Implementation

Addressing Technical SEO issues promptly is crucial to maintaining a website's search visibility, user experience, and overall performance. Timely implementation of SEO fixes ensures that potential problems are resolved before they escalate and negatively impact search rankings, organic traffic, and user engagement.

Some common Technical SEO fixes include:

• Improving site speed: Optimise your website's loading time by compressing images, minifying CSS, JavaScript and HTML files, leveraging browser caching, and implementing a content delivery network (CDN).
• Fixing broken links: Identify and correct broken internal and external links to prevent users and search engine crawlers from encountering dead ends, which can harm user experience and hinder crawlability.
• Optimising meta tags: Ensure that all important pages have unique and well-optimised title tags and meta descriptions to enhance search engine visibility and click-through rates.

• Implementing SEO fixes without disrupting user experience requires a thoughtful and strategic approach. Here are some best practices to consider:

• Test in a staging environment: Before applying any changes to your live website, test them in a staging environment to minimise the risk of unintended consequences or disruptions to user experience.
• Prioritise user-centric improvements: Focus on SEO fixes that not only improve search engine performance but also enhance the overall user experience, such as optimising page load times, mobile-friendliness, and content quality.
• Implement changes incrementally: Introduce SEO fixes gradually and monitor their impact on both search engine performance and user engagement. This approach allows for easier identification of potential issues and more effective fine-tuning of your strategy.

Successful execution of Technical SEO strategies relies on effective collaboration between developers, marketers, and content creators. Each team member plays a vital role in ensuring that the website's technical infrastructure is optimised for search engines while also providing an exceptional user experience. By working together, these professionals can identify and address technical issues, develop engaging content that adheres to SEO best practices, and continuously refine the website's overall strategy in response to search engine updates and evolving user needs.

Technical SEO strategy:

In this quick guide, we delved into various aspects of Technical SEO, including website migrations, Technical SEO audits, SEO recovery, and SEO fixes & implementation. We explored the significance of maintaining compliance with search engine guidelines, the importance of addressing technical issues promptly, and the necessity of adapting to evolving search engine algorithms and user expectations.

Staying up-to-date with Technical SEO best practices and trends is crucial for businesses seeking to maintain a competitive edge in the digital landscape. By conducting regular audits, implementing effective fixes, and working collaboratively with developers, marketers, and content creators, businesses can ensure their websites remain optimised for search engines and users alike.

Ultimately, a well-executed Technical SEO strategy can have a direct and positive impact on your commercial goals. By continuously optimising your website, you can enhance search visibility, improve user experience, and boost organic traffic, paving the way for increased lead generation, sales, and brand exposure.

Chris Lever - Technical SEO Expert

I am an experienced and highly skilled Technical SEO expert, is dedicated to helping businesses of all sizes achieve online success through the implementation of well-executed Technical SEO strategies. With an in-depth understanding of search engine algorithms, user experience, and the ever-evolving digital landscape, I have the expertise needed to help your business thrive in today's competitive online environment.

By partnering with myself, you can expect a bespoke, data-driven approach to Technical SEO that is tailored to your specific business needs and objectives. I will work closely with your team to identify any underlying issues, develop targeted solutions, and deliver ongoing support to ensure your website remains optimised for both search engines and users. This comprehensive approach ensures your website maintains strong search visibility, improves user experience, and ultimately, achieves your commercial goals.

With a proven track record of success in helping businesses improve their online presence and reach their target audience, I could be an ideal partner for companies seeking to enhance their search engine rankings and organic traffic. By staying up-to-date with the latest Technical SEO best practices and trends, I'm very well-equipped to ensure your website is prepared to adapt and excel in an ever-changing digital world.

In conclusion, partnering with Chris Lever for your Technical SEO needs means entrusting your website to a knowledgeable and proficient expert who is committed to helping your business achieve online success. With a focus on collaboration and delivering measurable results, Chris is the ideal choice for businesses of all sizes looking to optimise their websites, enhance search visibility, and accomplish their commercial objectives.