Search Experience Optimisation (SXO)

Welcome to a new era of digital excellence. I'm Chris Lever, a seasoned Technical Search Experience Optimisation (SXO) Marketer based in Manchester, United Kingdom. With over 21 years of experience in web development and 13 years in digital marketing.

In today's digital landscape, it's not just about being seen—it's about creating memorable experiences that engage and convert visitors. SXO combines the best of SEO and user experience (UX) to ensure your website not only ranks well but also delights users. With my expertise, I help businesses build digital platforms that are both highly visible and highly engaging.

Whether you're looking to enhance your site's performance, improve search engine rankings, or deliver a seamless user experience, my SXO services are designed to meet your needs. I offer comprehensive solutions that integrate technical SEO, content strategy, user experience design, and conversion rate optimisation to drive meaningful results.

Holistic SEO

Optimising every aspect of your site for search engines and user experience, ensuring a seamless blend of visibility and engagement.

UX Design

Crafting intuitive, user-friendly designs that enhance the overall user journey and satisfaction on your website.

Content Strategy

Developing content that is not only SEO-friendly but also highly engaging and valuable to your audience.

Conversion Rate Optimisation (CRO)

Implementing strategies to improve user interactions and increase conversions, turning visitors into loyal customers.

Website Performance

Ensuring your website runs smoothly with fast load times, secure connections, and high reliability.

Analytics & Insights

Utilising advanced analytics to track performance and gain insights, enabling continuous improvement of your digital strategy.

About Me

Hello, I'm Chris Lever, an experienced SXO Marketer based in Manchester, United Kingdom, with a passion for elevating online experiences through Search Experience Optimisation. With over 21 years of hands-on web development experience and 13 years in digital marketing, I've dedicated my career to mastering the digital landscape and helping businesses thrive online.

My journey into the digital world began in 2003, where I delved into multimedia and web development. Over the years, I've developed a deep understanding of the intricate balance between technical performance and user engagement. This unique blend of skills has enabled me to specialise in SXO, focusing on creating digital platforms that are not only highly visible but also highly engaging and user-centric.

Through my career, I've witnessed the evolution of digital marketing and web development, adapting and growing with each advancement. This extensive experience has equipped me with the insights and tools necessary to help your business succeed in today's competitive online environment.

My Background and Experience

Over the years, I’ve developed a broad range of specialisations, including:

  • Technical SEO: Ensuring websites are optimised for search engines and adhere to best practices.
  • SEO Strategy: Develop customised SEO strategies to enhance your website's visibility, drive organic traffic, and boost search engine rankings.
  • Web Development: Crafting user-friendly, responsive websites with robust back-end functionality.
  • Web Analytics & Custom Tracking: Implementing advanced tracking solutions to gather actionable insights.
  • Conversion Rate Optimisation (CRO): Enhancing user experience to boost conversions and sales.
  • Website Security: Protecting websites from threats with advanced security measures.
  • Website Maintenance: Providing comprehensive website maintenance services to ensure your site remains secure, up-to-date, and fully functional.
  • Web Hosting: Offering reliable and secure web hosting solutions to keep your website running smoothly and efficiently.